Bally Bet Relaunches New York Sports Betting Platform

Bally Bet Relaunches New York Sports Betting Platform
Fact Checked by Jim Tomlin

After a four-month (19 weeks to be exact) hiatus, Bally Bet is back online in the Empire State.

Back in May, Bally’s Corporation announced two exclusive, multi-year agreements with Malta-based Kambi Group and White Hat Gaming to serve as Bally’s B2B online sports betting (OSB) and platform providers.

That transition commenced in June as Bally Bet shut down service in the state on June 30. The process was completed this week with a quiet relaunch of their mobile sports betting platform in New York. Bally is a long-standing casino brand but there are no New York online casinos.

Since partnering with Kambi, this is the sixth online launch across U.S. markets. The other states are Arizona, Colorado, Indiana, Ohio and Virginia. Bally Bet plans to launch in more states are in the future.

“We’ve been pleased with our partnership with Bally’s thus far and look forward to continuing the roll-out of Bally Bet with Kambi’s leading sportsbook technology,” a Kambi spokesperson told via email.

Last NY Wagering Numbers For Bally Bet

During the New York State Gaming Commission (NYSGC) monthly report in June, Bally Bet generated $898,761 in mobile handle and $68,438 in total mobile Gross Gaming Revenue (GGR). Since the company’s launch in July 2022, Bally Bet has generated more than $1 million in mobile handle in seven of those months, highlighted by $3,002,231 (largest to date) in March 2023.

To date, Bally Bet has generated $16,370,924 in total mobile handle and $917,669 in total mobile GGR.

For the first time since the state launched mobile sports betting on Jan. 8, 2022, New York went over the $2 billion in handle for the first time ever in October, generating $2.006 billion in mobile wagers alone as part of a statewide total of $2.017 billion, setting a state and national record.

The combined mobile and retail revenue of $167.3 million for New York sports betting set a state and national record as well in October.

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Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene with emphasis on NJ and PA. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.